On June 4th, Apple announced a ton of new features associated with their ARKit 2.0 release. Today (September 12th), Apple announced they are coming out with their own Measure App in iOS 12. https://www.cnet.com/news/ios-12-turns-your-iphone-into-a-virtual-tape-measure/. As you can see from the video, it will be an Apple App (similar to Stocks) included in iOS 12 (Releasing in September 17th), that allows a user to measure along any plane. Effectively, it is a simple tape measure app. Folks have asked if this is competitive to PLNAR and/or how does this impact PLNAR? We believe this is great for PLNAR for a number of reasons.
AR is still in its infancy. This app and Apple’s release of ARKit 2.0 shows Apple’s continued investment in this technology which is great for us and other AR developers. Additionally, since Apple is releasing a measurement solution, the underlying accuracy of the measurements via ARKit will continue to improve and which we will leverage and benefit from. Most importantly, It also creates a tremendous amount of awareness and exposure for AR. Now users will be more comfortable using AR tools.
From a revenue perspective, this will have little impact on our business. The majority of our revenue comes from businesses leveraging our App and cloud solution. We are a B2B2C solution. Apple’s focus is on the individual user, not a business. The apps that rely on advertising or in-app payments via consumers will be impacted most. Apple doesn’t create solutions for specific businesses. Also, PLNAR has expanded to be much more than measurements. We are providing use-case based flows for the Insurance and Home Products space. In the Insurance space, we have designed flows that capture the data required to virtually settle:
- Water day claims
- Small fire claims
- Flood claims
We are building out Home Product estimation and purchase flows for:
- Flooring purchases
- Window treatments
- Kitchen and bath remodeling
The heart of our solution is built around collecting context from the room in the form of:
- Pictures of the space
- AR-Enhanced pictures which project the photo in the 3D space
- 2D and 3D measurements of walls, windows, doors and other structures
- Summary measurements of a room or rooms (e.g. total wall surface area less windows)
- Ability to annotate and make notes in AR about the room (e.g. Look at the water damage here)
- Project location data to for logistics and fraud purposes
All of this data is synched with our enterprise cloud portal built for business teams and we are enabling a virtual desk model for claims and sales via our portal deliverables. We create:
- Comprehensive PDF Project Report
- 3D web view of room
- AR Enhanced photos are embedded in the 3D web view – http://plnar.co/demo/3d/kitchenWithPhotos/
- Generate CAD files for exports
- Location maps
- APIs for easy integration into back office systems.
Saying Apple Measure is like PLNAR is like saying Apple Notes is going to replace your CRM. You can record information about a customer, separate them out into groups and even store across devices with Apple Notes. But no company runs their sales off of Apple Notes. There is no integration possibility and support for enterprise processes and teams is non-existent.
At the end of the day, the Apple Measure app will bring awareness and investment into the AR space. Apple continues to focus on the individual user and not enterprises. Our enterprise solution will continue to flourish and we will continue to add features that solves real-world business pains. All the other ARKit feature announcements will enable much more advanced features of our system and will have a huge, positive impact on PLNAR going forward.